Website & Communication Design
As a partner at Violet Design, I was selected by the team at Ritch Durnford and asked to design a new website for the firm. Through our discussions, we learned that beyond clarity, beauty, and functionality, they wanted the new site to communicate that the most important quality of the firm is the people. They recognized that everyone sees themselves as “different” or “special”, but they really felt that the combination of people at Ritch Durnford created a culture of respect, positivity, and professionalism that is truly unique. Photographer Shari Tucker was chosen to do portraits of the team, and we used a collage of these portraits to create the main image. This was used in combination with elegant typography and a light, open layout to communicate the people-centered ethos of the firm.