Creative Direction & Brand Experience
I am currently the creative director at Eldis Group. Eldis owns a collection of e-commerce websites that help customers find repair parts to fix items in and around the home. I was hired to lead their in-house design department and launch a new brand, Fix.com. This role has given me extensive experience in the e-commerce industry as I collaborated closely with upper management and employees across all departments. As creative director, I’ve helped with UX strategy, customer research, and the design of four e-commerce websites owned by Eldis.
Brand Strategy & Visual Identity
Facilitated employee engagement, through internal branding workshops; Conducted customer satisfaction and demographic surveys; Studied competition, developed points of parity/difference; Developed brand brief: mission, vision, brand essence, etc.; Designed the Fix logo and developed corporate visual identity guidelines; Art directed digital media (image, video, sound, motion graphics).
Interaction Design & User Experience
Collaborated with UX analyst on user research; Gathered requirements, did project documentation and reporting; Assisted with information architecture; User interface design; Created low/high fidelity wire-frames; Designed for CRO tests; Worked with developers on a variety of projects for all company websites.
Design Management and Digital Content
As part of my role at Eldis, I managed a team dedicated to designing digital infographics for company blogs (28+ articles/month), and developed guidelines for infographics and illustration to ensure consistency in quality, style, and file size. I setup project management software and monitored team output and efficiency, and collaborated closely with editorial and marketing to ensure efficient production of high-quality, shareable digital content.